Website Promotion explains how UK site owners get found, without the jargon.

Why this site exists

Most advice about getting a website noticed falls into one of two camps: it assumes you already know what a backlink or a conversion rate is, or it's written by someone trying to sell you an agency retainer before you've finished the first paragraph. If you have a live website, a business to run, and no background in marketing, neither of those is much help. Website Promotion is built for the gap in between: clear explanations of how organic traffic, paid channels and content actually work, written so a plain-language definition comes before any jargon.

How the guides work

Every guide follows the same shape. It starts with the problem you're actually facing, whether that's a website that gets almost no visitors or a launch that's a few weeks away with no promotion plan behind it. Then it explains the mechanism, why something works the way it does, before setting out the practical steps. Where a guide involves a judgement call, that's said, because most decisions about where to spend time or money on promotion are exactly that: a judgement.

The Promotion Channel Prioritiser and the other calculators on the site work the same way. Each one shows the reasoning behind its output rather than just a number, and each can be wrong for your particular business, so treat what it gives you as a starting point for your own decision, not a verdict.

What's covered, and who it's for

The site covers the ground a UK site owner actually needs: search engine optimisation (SEO, the practice of improving a site so it appears higher in search results), paid advertising basics, launch checklists, and the tools and channels available to promote a site once it's live. There's a directory of promotion channels for working out where to focus first, and a running set of guides for going deeper on any one of them.

• Written for owners, not developers. The audience is small business owners, startup founders and freelancers who can update their own website but don't want to become full-time marketers to promote it.
• UK-specific throughout. Costs are given in pounds, platform advice reflects what's actually used in the UK, and GDPR (the UK and EU data protection law) is addressed where it's relevant.
• Independent of any agency. This site doesn't take on client promotion work, so a guide recommending one approach over another isn't shaped by which service happens to be more profitable to sell.

Where a tool or paid service is mentioned, the reasoning for recommending it is stated, and any affiliate relationship is labelled clearly.

If you're not sure where to start, the guides section is organised by where your site is now, from just launched to established but stuck, so you can find the part of the problem that's actually yours.