Build the structured data markup search engines look for
Schema markup is a small piece of code added to a webpage that tells Google what the content actually means, such as a product price, a review score or a business address. This tool asks you for the relevant details and generates that code for you, ready to paste into your site. Treat the result as a starting point: check it in Google's own testing tools before you publish, because a small error in the code is enough to stop it working.
Understanding the SEO Schema Generator: add structured data without writing code
The SEO Schema Generator builds structured data (schema markup), the code that tells search engines what a page actually is, whether that is a product, an article or a local business. This guide is for anyone with a live website who wants search engines to read their pages properly but has no interest in writing that code by hand. By the end you will have schema running on a real page and a way to check it before it goes anywhere near your visitors.
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What schema markup does
Learn what structured data (schema markup) is and why search engines use it to work out what a page is actually about.
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Generate your schema code
Enter your page details into the generator, which turns them into the schema code for you to copy.
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Add it to your site and test it
Paste the code into your site and check it reads correctly before you publish anything.
SEO Schema Generator
Fill in the fields for the schema type you need. The JSON-LD output on the right updates as you type. Copy it and paste it into a script tag with type application/ld+json on your page.
Generated JSON-LD
Get the structured data code your website needs, in minutes
The SEO Schema Generator builds structured data (schema markup), the extra code in a page that tells Google what it's actually looking at, so you don't have to write it by hand. It's aimed at site owners chasing richer search listings, such as star ratings or FAQ dropdowns, without bringing in a developer. Schema is fiddly to get right, so the tool can still produce a result that doesn't fit your page, and it's worth checking the output before you publish it.
No account required, works on any device, free to use
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