Work out what a paid ad campaign would actually cost you
Tell it what you want to achieve each month and what a customer is worth to you, and it works backwards to a rough monthly ad spend using UK cost-per-click (CPC) figures as a starting point. Actual costs vary by industry, platform and how competitive your keywords are, so treat the number it gives you as a working estimate to plan around rather than a guarantee.
How to use the Ad Budget Calculator to plan your paid ad spend
The Ad Budget Calculator works out roughly how far your paid advertising budget will stretch, based on average UK click prices and the conversion rate you expect from your website. This guide is for anyone who has never set a paid ad budget before and wants a working figure rather than a guess. Follow it through and you'll have an estimate you can test against your own campaign results, since the tool can only work from averages and may not match what happens once you run real ads.
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Enter your budget and goals
You enter what you can spend each month and what you want it to achieve, such as a set number of leads or sales.
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See how the calculation works
The calculator uses average UK click prices, known as cost-per-click (CPC), to estimate how many clicks and conversions your budget could produce.
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Adjust and compare scenarios
You can change the inputs, such as your target audience size or expected conversion rate, to see how the numbers shift before you commit any spend.
Ad Budget Calculator
Tell us about your business and goals to get a recommended monthly ad spend range, a channel-by-channel split, and indicative CPM/CPC benchmarks. This is a starting point for planning, not a guarantee of results.
Your recommended budget
| Channel | Allocation | Monthly budget |
|---|
| Channel | CPM range | CPC range |
|---|
See what your ad budget should actually buy you
This calculator takes your monthly spend, your industry, and your goals, and shows you a sensible split across channels using UK cost-per-click (CPC, what you pay each time someone clicks your ad) averages. It is built for small business owners deciding where to put a limited budget. The output is a starting estimate to work from, not a guaranteed price, so treat it as a sense check before you commit real money.
No sign-up needed, free to use, works on any device
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