Find out what someone typing a keyword actually wants
Paste in a list of keywords and this tool sorts each one by likely search intent: informational, commercial, or transactional. That distinction matters because it tells you whether a keyword deserves a blog post, a comparison page, or a product page. The classification is built from patterns in the words themselves, so treat it as a starting point and check it against your own judgement before committing time to writing.
Understanding the Keyword Intent Classifier: what it tells you about a search term
The Keyword Intent Classifier reads a list of search terms and sorts them by what the person typing them is actually trying to do, whether that is learning something, comparing options, or ready to buy. This guide is for anyone planning content or paid ads who wants to stop guessing which keywords deserve a blog post and which deserve a product page. Work through it and you will know how to read the tool's output and use it to decide what to write and where to spend.
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Enter your keywords
Paste in the search terms you want to understand, one per line, so the tool has something to sort.
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Read the intent categories
Check which category each keyword falls into, informational, commercial, or transactional, and how confident the tool is in that call.
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Apply the results to your plan
Match each keyword to the right type of page or ad, sending informational searches to a guide and transactional ones to a product or booking page.
Keyword Intent Classifier
Paste a list of keywords, one per line. The tool matches common modifiers (like "buy", "best", "how to" or "login") to work out the likely search intent for each keyword and suggests a content type to target it with.
| Keyword | Intent | Signal matched | Suggested content |
|---|
Find out what a search is really for, free and without signing up
The Keyword Intent Classifier takes a list of search terms and sorts each one into informational, commercial or transactional intent, the three categories that decide what kind of page should rank for it. It's built for anyone doing keyword research without a background in SEO, so you can see at a glance whether a keyword wants a blog post, a comparison page or a checkout link. The classification is a starting point based on common patterns in how people phrase searches, not a guarantee of what Google will show, so treat it as a nudge rather than the final word.
No account needed · Works in your browser · Free to use
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