Guides to get your website found

Practical, jargon-light guides on search engine optimisation (SEO), backlinks, content marketing and paid traffic, written for people who have a website but aren't sure what to do with it yet. If you're trying to work out which keywords to target and what kind of page to build for each one, our keyword intent classifier sorts a list of keywords by what the searcher is actually looking for, so you can match the right content to the right search. If you're publishing articles, product pages or an FAQ and want search engines to understand them properly, our SEO Schema Generator builds the structured data (the behind-the-scenes code that tells Google what a page actually is) for you, with a live preview and a copy button, so you can see exactly what you're adding before it goes anywhere near your site. Once that's sorted, it's worth checking how the page will actually look in a results list, so our SERP Snippet Previewer renders your title, meta description and URL the way Google shows them on desktop and mobile, and flags where either will be cut off if they run too long. If you need to tell search engines which parts of your site to crawl and which to leave alone, our Robots.txt Generator walks you through which bots to block, which folders to disallow, and where your sitemap sits, then gives you a file ready to upload, so it's worth a look once you've settled the crawling and indexing questions the schema tool raises. Page speed is worth a look too, so our Core Web Vitals Checker pulls Google's own real-world data for a URL on mobile and desktop, showing loading speed, interactivity and visual stability against Google's thresholds, and says plainly if no such data exists yet for that page rather than guessing at an answer. If paid traffic is one of the routes you're weighing up, our ad budget calculator can give you a rough monthly spend range and a channel-by-channel split before you commit anything. Once you're testing changes to a page, such as a new headline or a different checkout flow, our A/B Test Significance Calculator can tell you whether the difference in conversion rates you're seeing is likely real or just noise, using a Z-score test with a 95% confidence interval, though it's only as reliable as the traffic numbers you put into it. Start wherever your problem is, and if you want a sense of what realistic growth looks like before you commit time to any of it, our organic traffic growth estimator can give you a caveat-aware range to work from.