The channels directory
A guide to every promotion channel, from search to social, with a plain account of what each one actually needs from you.
Browse channels →Getting your website found, explained
You have a website but not much of a plan for getting people to it. This guide works through search, social and paid promotion for UK businesses, explaining each term the first time it appears and pointing to worked tools where the numbers matter.
Start with the guides See every channel in the directoryFind the right next step for your site
Website promotion covers a lot of ground. These are the places on the site built to answer a specific question.
Guides for each tool
Longer explanations of the ideas behind each calculator and checklist, for readers who want to understand the working.
Read the guides →Channel prioritiser tool
Answer a few questions about your business and get a ranked shortlist of channels worth trying first.
Try the tool →Promotion glossary
Terms like domain authority and click-through rate explained without jargon, for whenever a guide assumes you already know one.
Look up a term →The website promotion playbook
A full walkthrough of getting a site found in the UK, from search console basics to paid channels.
Read the playbook →Start here
The guides, tools and channel breakdowns readers come back to most, starting with the one to read first if your site gets little traffic today.
The Website Promotion Playbook: A Complete UK Guide
A structured, full-lifecycle guide to promoting a UK website — from pre-launch groundwork through launch-day amplification to sustained ongoing traffic growth.
How to Promote a Website for Free in the UK
Practical zero-budget promotion methods that actually work for UK websites — community participation, directory listings, social organic, and content syndication.
Website Launch Promotion Checklist
A structured, printable checklist covering everything to do in the 30 days before and 30 days after launching a UK website — emails, social, directories, and outreach.
Understanding A/B Test Significance Calculator
A practical guide to A/B Test Significance Calculator: what it means, how it works, and how to use the interactive a/b test significance calculator.
Understanding Ad Budget Calculator
A practical guide to Ad Budget Calculator: what it means, how it works, and how to use the interactive ad budget calculator.
Understanding Promotion Channel Prioritiser
A practical guide to Promotion Channel Prioritiser: what it means, how it works, and how to use the interactive promotion channel prioritiser.
Understanding Content Distribution Planner
A practical guide to Content Distribution Planner: what it means, how it works, and how to use the interactive content distribution planner.
Understanding Core Web Vitals Checker
A practical guide to Core Web Vitals Checker: what it means, how it works, and how to use the interactive core web vitals checker.
Understanding CPM / CPC Benchmark Comparator
A practical guide to CPM / CPC Benchmark Comparator: what it means, how it works, and how to use the interactive cpm / cpc benchmark comparator.
Understanding Keyword Intent Classifier
A practical guide to Keyword Intent Classifier: what it means, how it works, and how to use the interactive keyword intent classifier.
Understanding Website Launch Promotion Checklist Scorer
A practical guide to Website Launch Promotion Checklist Scorer: what it means, how it works, and how to use the interactive website launch promotion checklist scorer.
Understanding Launch Promotion Countdown Planner
A practical guide to Launch Promotion Countdown Planner: what it means, how it works, and how to use the interactive launch promotion countdown planner.
Ready to work out what will actually bring visitors to your site?
Every guide starts from the problem you actually have and explains the mechanism before it gets to the steps.